Some of you may recall the original WebPR Press Release Primer, first posted in 1996 and the subject of considerable attention. We have updated the contents and we have reissued it. Now Free!

Trademark and logo design. A valuable resource from Cook Creative, not only for logos, but also for all creative services.

...and speaking of creative, you can see a collection of oils and watercolors here, by California artist Mike Eramdjian...

Copyright© WebPR 1995-2004

 

 

Are lead painted toys a PR problem? Is the image of Britney Spears a failure of communications?
In the age of "spin," managers tend to look for easy fixes when faced with serious disasters. Lead-painted toys may be part of a manufacturing problem, a financial problem, or even an administrative problem - they are not problems caused by a faulty public relations strategy. Some will say that someone such as Britney Spears, for example, has a PR problem; all that negative publicity caused by drinking, drugs, and reckless behavior should be papered over with a positive PR campaign, thus restoring her personality to her former glory. But Britney Spears does not have a PR problem at all - she has problems with drinking, drugs, and reckless behavior. PR was able to rescue Tylenol from a devastating blow to its sales figures when some criminal tampered with its products on the shelves, but the company itself was not culpable. A PR counter-offensive could be mounted, and, as it turned out, a highly effective one. Which brings us to the core issue - can PR save bad management? The short answer is no. There may be some exceptions, but they are rare. What management often fails to recognize is that PR counsel should be taken into account at the early stages of corporate planning, instead of being used as a last resort. Successful companies do. The rest inevitably end up with PR "problems."
You should take advantage of PowerPointŪ to make your pitch

Corporate America depends almost entirely upon PowerPointŪ presentations to conduct meetings, exchange information, communicate with the public, the media, and even the government. It is so widely used that its value is taken for granted, yet small and medium-sized companies would do well to take a second look at this work horse. (...full story)