|ATI - Allied Telesis|
The beginning of Allied Telesis
The scene is familiar enough in Silicon Valley: Two or three people
sit in a room and start adding flesh to an idea. In this case the
company was being formed by a former Ungermann-Bass employee. It needed
a name, a logo, an identity.
Allied Telesis began operations with a single networking product and a limited budget. Despite the limitations, the company was able to employ most of the promotional tools used by much larger companies: Corporate ID material and style, backgrounder, documentation, press releases, photography, ads, presentations. Cost-cutting measures were taken to ensure that budgets were adhered to, but the amount and quality of information was maintained.
Allied Telesis is today a major provider of standards based networking products.