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When is gigahertz a proper noun?

ooooMarcom folks are generally allowed to do their jobs, in much the same way as the Secretary of State or the country's Attorney General is given latitude within the bounds of their respective domains. Yet 'presidents' occasionally decide to do what they know is best - be it foreign policy or the status of words such as gigahertz.
ooooI was recently informed by the president of a high-tech company that gigahertz is a proper noun, and therefore it should be always spelled as GHz! Of course I can ignore such advice without suffering any consequences, but what about his employees? I would be interested to know how often such presidential fiats make marcom people reach for the anti-acid pills.
oooo "Jazz-up" the contents of a press release is another common request, not only from presidents, but also from just about anyone else who is allowed to have a say. And what about approval cycles? How many of you have had to re-circulate a press release several times due to inane edits (and how many of those edits are merely vehicles for the authors to show that they're on the job, and by golly, they know a thing or two about PR - or grammar, syntax, etc. - even though they are in finance or manufacturing).
ooooIf you have any examples of the 'gigahertz is a proper noun' variety please submit them below - maybe we'll compile a list.