Copyright© WebPR 1995-2004

 

 


Case Studies

Memorex - Multinational success, peripherals marketing in Europe

Durango - First 186/286 PC Business PC International Launch

Wollongong - Making sense of technology. Launch of first UNIX support company in the U.S.

First fax in Europe - Launch of first commercial fax

Networking start-up - Starting a networking company

High-Tech for Execs - Services company for senior executives

 

 

"I was hired to do the writing, inter alia, why would I go out to buy writing services?"

Three good reasons for using writing services:

1. Tick tock, tick tock...
That "inter alia" can be very demanding of your time. You know the drill - trade show coming up, product documentation needs updating, a load of extra meetings out of the blue, and the deadline for that article you promised the editor of Industry Widgets is fast coming up (let her down and you can kiss any future coverage good-bye). Get someone in who can hit the ground running - pretty important this, as otherwise you'll have to spend more time to brief a neophyte - and deal with the rest as best you can.

2. You don't speak journalese - or maybe you do
You know your limitations... After all, journalism school doesn't spend much time in turning unique selling propositions into selling copy, and copywriting classes don't prepare you for generating press releases - and articles in Industry Widgets have less to do with writing than following editorial guidelines.

3. This you have to see!
Everybody knows how to put together a PowerPoint presentation - right? Sure, if all you want to do is put up a few bulleted items and be done with it. But what if you want to go beyond the pedestrian - for a trade show, for example, or for a sales conference? Now you're stepping into that gray area between art, copy, and technique. It may be exactly the kind of thing you're most comfortable with - but if you're not...

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