| The Wollongong Group |
Cutting through the jargon to make a point with the media. |
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The Wollongong Group was largely
responsible for helping to make UNIX almost a household name, but
in the early days the company was an
organization with an odd sounding name touting an even stranger product.
Although the management of the company had no reservations about the eventual success of the operating system - it was the only company to support Unix products - it required a leap of faith on the part of the media to understand the issues involved. The Wollongong backgrounder helped to clarify its stance towards Unix, the products it offered, and the direction that the market was taking. Technical articles and white papers also contributed towards making the company's activities easier to understand, while placing it in the context of the Unix market. A Media Tour was organized early in the company's history, laying the groundwork for later dealings with publications in the MIS and business environments. Wollongong has since become one of the major companies in Unix and TCP/IP. |